Emitations.com sells designer-inspired jewelry, watches, and handbags at affordable prices. After years of exceptional customer service, Au-Co Mai, CEO of Emitations.com, was looking to efficiently market new products and promotions to her loyal, yet demanding customer base. To appeal to these demanding consumers, she needed a convenient and appropriate communication vehicle.
"With a very small initial investment, E-Mail Marketing dramatically increased our site traffic and revenue."
Emitations.com now publishes a weekly E-Mail Marketing newsletter to communicate with customers and prospects. These newsletters are a great improvement from the text-based emails that were individually prepared and emailed. Creating these emails and managing the mailing lists was "too time consuming," Mai explains. She adds, "I wasn't getting the professional look that my customers demanded."
"I just love the HTML newsletters.They are so professional and get great results"
Mai knew she needed a professional e-mail management package that could provide the required capabilities while being cost effective. Other packages were simply not as convenient to use and failed to produce the same professional looking letters that were possible with our E-Mail Marketing's custom template option.
The Emitations.com newsletters are filled with pictures and descriptions of new products and the latest promotions.
"Orders pour in within 24 hours of sending my newsletter."
E-Mail Marketing has provided detailed reports so each marketing campaign can be clearly tracked. This has allowed Emitations.com to refine newsletters to target specific customers on specific days. This targeted marketing approach coupled with exceptional customer service has resulted in a cooperative customer base that openly forwards the newsletters to friends and acquaintances leading to even more customers.
"E-Mail Marketing is a must for any small business"
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