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Newsletters increase customer loyalty and repeat Sales.
Newsletters and ezines are one of the most effective ways to build a reputation, generate leads and make sales online.
· Keep your business or organization in front of your customers/members
· Send timely and relevant communications
· Keep in touch with customers and prospects
· Communicate much less expensively than with direct mail
· Build long-term, profitable relationships
· Send great-looking HTML emails with graphics
· Generate an immediate response
· Link your customers back to your site
To see how easily you can create and send newsletters, get immediate results and track the response rate click on the link below.
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" We get an attactive and easy-to read e-mail newsletter that brings results"-
The Boston Public Library Foundation |  |
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The Boston Public Library Foundation is guided by a Board of prominent civic leaders, and supported by an enthusiastic volunteer corps of Young Professionals. The Foundation was created in 1992 to restore and revitalize the Boston Public Library and to enhance the visibility of the Library and all it offers to the citizens of Boston, New England and beyond. Over the past decade the Foundation has raised more than $58 million for use in restoring the National Historic Landmark McKim Building at Copley Square.
The Boston Public Library Foundation uses Constant Contact to stay in touch with both its 60-member Board, and Young Professionals group with a variety of email communications including: monthly newsletters, regular updates on fundraising, Library exhibits, meeting reminders, save-the-date emails and invitations for upcoming events.
"We have found Constant Contact to be our best method of consistent communication, said P.A. d'Arbeloff, Executive Director."
Constant Contact helps the Foundation foster and maintain relationships with a large and diverse Board including individuals from a wide variety of backgrounds and occupations. Most of the members live in Boston, but for many of them, travel schedules, and otherwise busy lives, present communication and scheduling challenges. The Foundation easily meets the challenge with Constant Contact.
As in many non-profit organizations, the Foundation's Board members are both significant individual contributors to Library programs, as well as the Foundation's voice to the world.
"With Constant Contact, we can ensure that our Board members and Young Professionals are fully briefed on what we're doing here at the Foundation. Our Board members are our ambassadors to the public. They are the ones out in the community talking about our organization, generating interest and encouraging donations from new sources, so it is essential that we keep them informed at all times."
"By using Constant Contact, communication is instantaneous. I can guarantee that I can convey important and timely information as it happens."
For each email communication it sends, the Foundation chooses from Constant Contact's selection of more than 50 professional templates, then easily customizes the template with the Foundation's logo, colors, fonts and pictures to reflect the organization's established image.
"Constant Contact has brought our communications to a more professional level. Email is one thing, but a nicely packaged, attractive and easy-to read email that is customized with the look of the Foundation attracts our audience and makes recipients want to read it."
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